Tennis serves big ratings for Seven, while Ten comes out strong

Tim Burrowes

February 1, 2010 12:29

Seven’s broadcast of the Australian Open men’s final gave it the Sunday night ratings lead, while Ten has started the year strongly led by the return of The Biggest Loser, just a week away from the official start of the TV ratings season.

The 7:30pm broadcast of the men’s grand slam final, which saw Roger Federer defeat Andy Murray in straight sets, was the highest rating programme for the evening, attracting 2.35 million viewers, according to preliminary OzTam data.

It saw an 8 per cent increase on the number of viewers compared to last year’s final. On Saturday, the women’s final delivered an average audience of 1.9 million, the highest-ever rating women’s final.

Meanwhile, Ten had a strong start to the year with the launch of three returning programmes.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.