Digital agency Holler has won a place on the Tourism Australia roster for the first after a competitive pitch to handle TA’s YouTube page.
TA has a massively popular Facebook following, with 3m fans, but less than 4,000 subscribers to its YouTube channel.
It is understood that Holler pitched against Host and DDB, which handles Tourism Australia’s above-the-line advertising.
Mike Hill, CEO of Holler, said: “It’s fantastic to work with a client of the calibre of Tourism Australia. Arguably
they are selling the greatest product in the world, Australia, and it’s a privilege to help them.”