Holler grabs digital portfolio for Lion Nathan wines
Sydney-based Holler has tightened its grip on brewing behemoth Lion Nathan, becoming digital marketing agency for design, marketing and strategy across the company’s wine brands. They include Wither Hills, St Hallett, Petaluma, Stonier, Knappstein, Preece, Tatachilla and Mitchelton.
Holler has worked with the brewer for some time, including on some of its beer brands. It also created the new Lion Nathan Wine website.
Richard Hirst, global marketing communications manager for Lion Nathan said in a press release: “Digital plays a key role in building the profile of our wines as it helps us connect powerfully and efficiently with our adorers.”
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