First publishers to sign up for new online audit revealed

Tim Burrowes

September 28, 2009 2:52

The organisation which looks after Australia’s print audit bureaux has revealed the first media owners who have signed up for its new online auditing system.

The Audit Bureaux of Australia’s Web Audit Service connects into Nielsen Online’s Market Intelligence service. The ABA covers both the Audit Bureau of Circulations and the the Circulations Audit Bureau.

It provides smaller websites an affordable way of having their sites audited. Sites that have met the rules prescribed by the ABA now appear in Nielsen Market Intelligence screens with a green verification tick to indicate they are ABA compliant and their traffic is being accurately recorded.

Where media brands have a print product too, the information can appear on a single certificate. More than 60 media properties have signed up so far. They are:

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.