First publishers to sign up for new online audit revealed
The organisation which looks after Australia’s print audit bureaux has revealed the first media owners who have signed up for its new online auditing system.
The Audit Bureaux of Australia’s Web Audit Service connects into Nielsen Online’s Market Intelligence service. The ABA covers both the Audit Bureau of Circulations and the the Circulations Audit Bureau.
It provides smaller websites an affordable way of having their sites audited. Sites that have met the rules prescribed by the ABA now appear in Nielsen Market Intelligence screens with a green verification tick to indicate they are ABA compliant and their traffic is being accurately recorded.
Where media brands have a print product too, the information can appear on a single certificate. More than 60 media properties have signed up so far. They are:
- Top Gear Australia ACP Magazines
- Anthill Online Anthill Enterprises
- Aviation Trader Aviation Trader
- BNET CBS Interactive
- CNET CBS Interactive
- Gamespot CBS Interactive
- Techrepublic CBS Interactive
- TV.com CBS Interactive
- ZDNET CBS Interactive
- Investment and Technology Conexus Financial
- afr.com Fairfax
- BRW Fairfax
- AFR Smart Investor Fairfax
- AFR BOSS Fairfax
- AFR Magazine Fairfax
- MIS Australia Fairfax
- Asset Fairfax
- CFO Fairfax
- Mumbrella Focal Attractions
- Atomic MPC Haymarket Media
- FourFourTwo Haymarket Media
- CRN Haymarket Media
- iTnews Haymarket Media
- PC Authority Haymarket Media
- SC Magazine Haymarket Media
- Study Now Icon Business Group
- PC World IDG Communications
- Good Gear Guide IDG Communications
- Computerworld IDG Communications
- ARN IDG Communications
- TechWorld IDG Communications
- CIO IDG Communications
- The Shout Intermedia Group
- Transport and Logistics News Intermedia Group
- Time Out Intermedia Group
- Inside Film Intermedia Group
- Risk Management Lexis Nexis
- Human Resources Leader Lexis Nexis
- Lawyers Weekly Lexis Nexis
- Lawyer2B Lexis Nexis
- Rave Magazine Rave Magazine
- FasterLouder.com.au Sound Alliance
- inthemix.com.au Sound Alliance
- Mess+Noise Sound Alliance
- Qjump Sound Alliance
- Same Same Sound Alliance
- SSO Sydney Gay and Lesbian Publishing
- Sail World TetraMedia
- The Monthly The Monthly
- Complete Home Universal Magazines
- Bargain Shopper Universal Magazines
- Dogs Life Universal Magazines
- School Choice Universal Magazines
- Road Rider Universal Magazines
- Outdoor Design Universal Magazines
- Dirt Action Universal Magazines
- Voice&Data WF Online
- Sustainability Matters WF Online
- Electronics Online WF Online
- Process Online WF Online
- Food Processing WF Online
- Australian Art Review WF Online
Carol Morris, executive director of the MFA said “ABA audited web data means media buyers can now focus on the planning process, rather than analysing data anomalies, knowing that the ABA Audit process has independently scrutinised and annotated any traffic discrepancies. The MFA encourages its media buyer members to give preference to audited media.”
The ABA said it was in “advanced” discussions with other major publishers.
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