Out-of-home continues growth with 11.6% revenue increase for January
The Outdoor Media Association has reported an 11.6% revenue increase for January from the same month last year.
The announcement:
The Out-of-Home (OOH) industry today reported a net media revenue of $53.6 million for the month of January, an increase of 11.6% from the same month last year, which posted a net media revenue of $48.1 million.*
Digital Out-of-Home net media revenue makes up 42.5% of total net media revenue, up from 33.9% for the same period last year.
The OOH industry finished 2016 with a 15.8%* increase, taking the industry’s net media revenue to a record high of $789.5 million, up from $682.1 million* in 2015.
Category figures January 2017**:
- Roadside Billboards (over and under 25 square metres) $23.3 million
- Roadside Other (street furniture, bus/tram externals, small format) $14.6 million
- Transport (including airports) $8.4 million
- Retail, Lifestyle and Other^ $7.3 million
* The previous year’s figures have been adjusted to reflect changes in OMA membership to allow for direct comparisons in revenue year-on-year.
^ Reported in this category are: shopping centre panels, as well as all place-based digital signs including office media – covering signs in lifts and office buildings, cafe panels, and digital screens in doctors’ surgeries and medical centres.
** Figures may not add to total due to rounding.
Source: OMA
