Home means more than ever, says new Aussie Home Loans campaign

Tim Burrowes

April 27, 2020 5:28

Aussie Home Loans has launched a brand campaign focusing on the changed living conditions of working from home.

The ad, created by CHE Proximity, is aimed at connecting with Australians reconsidering their financial situation and potentially reviewing existing home loans.

Aussie’s Head of Marketing, Sascha Hunt said in a statement: “Home is at the heart of this campaign. Since we are all
spending more time in our homes, Aussie celebrates everything that a ‘home’ means to many Australians. It might just be four walls and four letters, but to our customers it’s everything.”

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.