Home means more than ever, says new Aussie Home Loans campaign

Aussie Home Loans has launched a brand campaign focusing on the changed living conditions of working from home.

The ad, created by CHE Proximity, is aimed at connecting with Australians reconsidering their financial situation and potentially reviewing existing home loans.

Aussie’s Head of Marketing, Sascha Hunt said in a statement: “Home is at the heart of this campaign. Since we are all
spending more time in our homes, Aussie celebrates everything that a ‘home’ means to many Australians. It might just be four walls and four letters, but to our customers it’s everything.”

CHEP’s executive creative director Wesley Hawes said: “As well as all the fear and uncertainty out there, we’ve also been in lockdown, stuck inside our homes for nearly two months now. We wanted to reframe this notion and make people think positively about their home and the amazing things they are doing in them. It’s a reassuring message from Aussie, who have an army of brokers to help provide clarity and help in the time when home, and having the right home loan, is more important than ever.”

Creative Credits

Client: Aussie Home Loans

  • Chief Customer Officer: David Smith
  • Head of Marketing: Sascha Hunt
  • Senior Manager, Marketing: Hannah Roy
  • Brand and Acquisition Specialist: Justine Duffy

Creative: CHE Proximity

  • CEO: Chris Howatson
  • Executive Creative Director: Wesley Hawes
  • Creative Director: Daniel Davidson
  • Copy Writer: Grace O’Brien
  • Art Director: Fernanda Gil-Pier
  • Producer: Karine Pawel
  • Senior Editor: King Yong
  • Brand Planning Director: Clinton Duncan
  • Group Account Director: Shane Holmes
  • Senior Account Manager: Laura Eagleton

Production Company – Revolver/ Will O’Rourke 

  • Director: Tim & Joe 
  • EP/ MD: Michael Ritchie 
  • EP: Pip Smart 
  • Producer: Anna Mannix


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