F.Y.I.

Home movers targeted by Unruly in new ad tech segment

September 26, 2017 9:00

News Corp owned Unruly has launched a new service helping advertisers target consumers going through the travails of moving home.

Unruly Launches First-Party Data Segments To Help Advertisers Engage Australian Home Movers

Video ad tech company launches targeting segments to help brands and agencies identify and reach home movers and property improvers in Australia at scale
Sought-after mover audience spends up to $30,000 AUD before, during and after a move and are 99% more receptive to emotional advertising
Each year 2.5 million Australians change address – impacting 16% of households

Advertisers can now reach Australian home movers at scale using high quality, first-party audience data and new targeting solutions launched today by ad tech company Unruly.

Using its unique emotional data set, proprietary panel data and Australian publisher partner data, Unruly helps brands and agencies identify and engage with people in the process of moving home – a large and valuable audience segment found by studies to be significantly more receptive to advertising than the average Australian consumer and more likely to buy new products and switch brands.

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