Homelessness funding initiative from The Big Issue gets brand identity and digital platform created by Town Square

Independent creative agency Town Square has created a new brand identity and digital platform for Homes for Homes, a funding initiative from The Big Issue in response to the statistic that 116,000 Australians are homeless and a further 1.5m experience housing stress.

The initiative sees 0.1% of the amount a residential property is sold for donated by the seller to Homes for Homes, helping to fund social and affordable housing. For example, a property sale of $750,000 would result in a donation of $750.

The agency has worked with The Big Issue since 2016.

The new website for the initiative

“We are delighted with the new brand identity and website that Town Square has created for Homes for Homes. To be successful, this brand must resonate not just with Australian homeowners but with all the partners and intermediaries in the property ecosystem,” The Big Issue’s CEO Steven Persson said.

“Homes for Homes is now in a position to bring all these parties together to help address Australia’s homelessness crisis.”

The Big Issue is a fortnightly magazine sold on the streets by homeless, disadvantaged and marginalised people. Vendors buy copies of the magazine for $4.50 and sell them for $9, keeping the difference.

As part of the brand identity, Tom Blachford was engaged to communicate the diversity of Australian housing through photography.

“To get Australian homeowners behind the initiative we wanted to reinforce how any home across the country can become a fundraising vehicle to address homelessness,” Harry Corsham, partner at Town Square, said.

“We have made the Homes for Homes brand simple and accessible and together with the fantastic photography of Tom Blachford, we want to encourage any homeowner who is selling their properties to make this relatively small donation to help those who don’t have a place to call home.”


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