‘Overall conditions’ lead to ‘unsurprising’ ad spend deceleration: Group M’s updated forecast

Group M has revised its June forecast, citing “overall conditions” as the reason for predicting “unsurprising” deceleration of growth in both 2019 and 2020.

This year, despite solid growth in the US and UK, growth is set to be nearly a percentage point slower at 4.8% versus 2018’s 5.7%, while 2020 should be up 3.9% against 2019’s 4.8%.

The report was released this week