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Honda highlights Space Invaders in ad for new City model

Honda is promoting its new City with a campaign playing on the car’s roomy interior and the battle in the city for personal space.

Created by Leo Burnett Melbourne, the commercial features a catchy tune about space invaders and features people battling the problem in different locations from the ATM line, to the car park to public transport before introducing the new City model as the solution, with the line “with all the room, features and technology you need, you can reclaim your personal space in the all new Honda City”.

Leo Burnett Melbourne executive creative director Jason Williams said: “After home and work, the car is technically our ‘third’ space. We spend a lot of our lives behind the wheel, so it’s important this space provides drivers with all the comfort, connectivity and room they desire. It should feel like their very own personal sanctuary.”

Launched last Sunday, the commercial, shot by The Sweet Shop’s Noah Marshall, is supported with cinema, outdoor, direct, online, social and dealer communications.

Honda Australia general manager communications and customer Jason Miller said: “Honda engineers have managed to do the impossible with the new Honda City by creating a light car that’s loaded with clever, compact-thinking both inside and out.”

Credits:

Client:

  • General Manager Communications: Jason Miller
  • Brand Communications Manager: Melissa Altarelli

Agency:

  • Executive Creative Director: Jason Williams
  • Creative Director: Andrew Woodhead
  • Head of Copy: Sarah McGregor
  • Senior Art Director: Rob McDowell
  • Senior Agency Producer: Cinnamon Darvall
  • Group Account Director: Chris Ivanov
  • Senior Account Director: Jaime Morgan
  • Account Manager: Jacquelyn Whelan

Production:

  • Production Company: The Sweet Shop
  • Director: Noah Marshall
  • Producer: Tony Whyman
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