Woolworths promotes online shopping in ad from Droga5
Woolworths is promoting its online shopping service with a new spot exploring what its like to be an online customer.
Created by Droga5, the new commercial follows a shopper being treated to a range of indulgent treatments while taking a ride through a Woolies store on the ‘pampermobile’ while a personal shopper completes the customer’s shopping.
A Woolworths employee narrates the commercial, highlighting features of Woolworths Online services such as ‘track my order’.
Kate Langford, general manager of multi-option retail supermarkets for Woolworths, said: “We know our customers have busy lives and we’re always looking for ways for shoppers to save time. We’ve seen a huge surge in the popularity of online shopping and this latest commercial aims to show just how convenient shopping with Woolworths Online can be.”
The ad, airing in 15 and 30 second edits, will air throughout May across TV and digital.
Credits:
- Droga5 – Agency
- Joanna Peasland – Group Account Director
- Magdalena Rybicki – Account Director
- David Nobay – Creative Chairman
- Jo Sellers – Creative Director
- Justus von Engelhardt – Senior Art Director
- Daniel Lunn – Senior Copywriter
- Jessica Boyd – Broadcast Producer
- Milla McPhee – Strategist
- 8com – Production
- Annie Schutt – Production Company Producer
- Josh Frizzell – Director
- Method Studios – Post
- Nylon – Sound
- Client – Woolworths Limited
- Karen Madden – Head of Campaign Management
- Charlotte Healey – Campaign Manager
- Vicki Best – Online Marketing Manager
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Online supermarket shopping sounds good but in the end you’ll never know how many people have touched your cucumber.
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I’m in agreement with nic bartlet,what hands r touching my cucumber,the staff have no idea on how ripe or unripe I like my fruit & veges,the same applies to meat,how does the assistant know if I like a particular lean or fatty meat,I would only use on line shopping for packet or tin foods,I’m a fresh food perdon,organic & fresh
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I can do a fortnightly shop in 15 minutes online (using a pre-saved shopping list), v.s. 2 hours going to Woolies/Coles factoring in parking and messing about trying to find out which aisle has what, whilst dodging supermarket trolleys and checkout queues.
Nick – in the same way you’ll never know who has touched the fruit and veg before you when pick it up in the supermarket yourself.
June – most meat has Heart Smart/lean variants that you can search online: http://www2.woolworthsonline.c.....rt%2Bsmart
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I’ve done a few online shops myself and it’s not too bad, you can put notes in for each item to tell the people who put the order together whether you want your avo firm or soft etc. prettyy cool
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