Woolworths promotes online shopping in ad from Droga5

Woolworths is promoting its online shopping service with a new spot exploring what its like to be an online customer.

Created by Droga5, the new commercial follows a shopper being treated to a range of indulgent treatments while taking a ride through a Woolies store on the ‘pampermobile’ while a personal shopper completes the customer’s shopping.

A Woolworths employee narrates the commercial, highlighting features of Woolworths Online services such as ‘track my order’.

Kate Langford, general manager of multi-option retail supermarkets for Woolworths, said: “We know our customers have busy lives and we’re always looking for ways for shoppers to save time. We’ve seen a huge surge in the popularity of online shopping and this latest commercial aims to show just how convenient shopping with Woolworths Online can be.”

The ad, airing in 15 and 30 second edits, will air throughout May across TV and digital.


  • Droga5 – Agency
  • Joanna Peasland – Group Account Director
  • Magdalena Rybicki – Account Director
  • David Nobay – Creative Chairman
  • Jo Sellers – Creative Director
  • Justus von Engelhardt – Senior Art Director
  • Daniel Lunn – Senior Copywriter
  • Jessica Boyd – Broadcast Producer
  • Milla McPhee – Strategist
  • 8com – Production
  • Annie Schutt – Production Company Producer
  • Josh Frizzell – Director
  • Method Studios – Post
  • Nylon – Sound
  • Client – Woolworths Limited
  • Karen Madden – Head of Campaign Management
  • Charlotte Healey – Campaign Manager
  • Vicki Best – Online Marketing Manager

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