Honda awards creative account to Leo Burnett
Honda: parts ways with DraftFCB Melborne
Honda has announced the winner of its creative pitch, which sees incumbent DraftFCB move off the business.
Leo Burnett Melbourne has won the account in a final round of pitching with BMF.
Honda Australia director and GM sales and marketing, Stephen Collins said: “We are delighted to announce our partnership with Leo Burnett.
10 years is a good run on any client. the work was looking a little stale but still a sad day for Draft, hope it doesn’t mean a big downsizing. Some good people. Onwards and upwards.
About time! Honda’s advertising was starting to feel extremely stale!
A sad occurrence which will be devastatingly disappointing for a a great team after a decade of effort and commitment. There are too few agencies (and clients for that matter) who put the effort in to make a relationship flourish that long, and fewer still who are able to celebrate the achievement that it is. Heads up DFCB.