Honda Jazz asks: How many hipsters can you fit in a car?

Ogilvy Melbourne’s digital arm DT Digital has created a series of online ads for the Honda Jazz poking fun at hipsters, rappers, ninjas and body builders.

The campaign was created by creatives Emma Park and Jason Deacon working with Hungry Beast’s Dan Ilic. Ilic was also behind the controversial Don’t be A Dickhead road safety ads.

Adam Morris, DT Digital’s Creative Director, said: “We wanted to take the stuff that our audience already talks about online and become part of that conversation. And we wanted to enable them to participate in the campaign and create content. We’re excited to see what ideas they’ll come up with.”

Consumers are also being targeted with a competition to suggest what can be packed into the Honda Jazz.


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