Honda Jazz: style meets versatile and magic seats
A commercial for the upgraded Honda Jazz claims the new model has magic seats and is the place where “style meets versatile”. Created by DraftFCB, the ad displays the day-to-day activities the Jazz is suited for.
The campaign builds on the “What If, What’s Next?” Honda branding launched in October 2010.
“The upgraded Jazz has sportier styling, five-star safety across the range and more standard features such as Bluetooth and USB connectivity that will appeal to a whole new audience,” said Honda Australia general manager of sales and marketing, Stephen Collins.
No agency credits? Who would own up to this sort of work except the client. It’s looks like he wrote it. This is terrible stuff.
Oh, was this a Honda ad?