Honda Jazz: style meets versatile and magic seats

A commercial for the upgraded Honda Jazz claims the new model has magic seats and is the place where “style meets versatile”. Created by DraftFCB, the ad displays the day-to-day activities the Jazz is suited for.

The campaign builds on the “What If, What’s Next?” Honda branding launched in October 2010.

“The upgraded Jazz has sportier styling, five-star safety across the range and more standard features such as Bluetooth and USB connectivity that will appeal to a whole new audience,” said Honda Australia general manager of sales and marketing, Stephen Collins.

“Jazz still has all those things we know and love; its magic seats, its practicality and of course, its fun personality. Jazz is now even better value for money,” he added.

Credits

HONDA:

• General Marketing Manager Honda: Kevin Lillie
• Advertising Manager: Jason Miller
• Assistant Advertising Manager: Melissa Altarelli

DRAFTFCB:

• Creative Director: Mat Garbut
• Creative Team: Jay Hynes, Julie Poulter
• Agency Producer: Lisa Ramsey
• Account Service: Stephen McLardie, Andrea Perkins

PRODUCTION COMPANY:

• Production Company: The Guild
• Director: Craig McLean
• Producer: Helene Nicol
• DOP: Danny Ruhlmann
• Editor: Seth Lockwood
• Music: Nylon Music