News

Honda Jazz: style meets versatile and magic seats

A commercial for the upgraded Honda Jazz claims the new model has magic seats and is the place where “style meets versatile”. Created by DraftFCB, the ad displays the day-to-day activities the Jazz is suited for.

The campaign builds on the “What If, What’s Next?” Honda branding launched in October 2010.

“The upgraded Jazz has sportier styling, five-star safety across the range and more standard features such as Bluetooth and USB connectivity that will appeal to a whole new audience,” said Honda Australia general manager of sales and marketing, Stephen Collins.

“Jazz still has all those things we know and love; its magic seats, its practicality and of course, its fun personality. Jazz is now even better value for money,” he added.

Credits

HONDA:

  • General Marketing Manager Honda: Kevin Lillie
  • Advertising Manager: Jason Miller
  • Assistant Advertising Manager: Melissa Altarelli

DRAFTFCB:

  • Creative Director: Mat Garbut
  • Creative Team: Jay Hynes, Julie Poulter
  • Agency Producer: Lisa Ramsey
  • Account Service: Stephen McLardie, Andrea Perkins

PRODUCTION COMPANY:

  • Production Company: The Guild
  • Director: Craig McLean
  • Producer: Helene Nicol
  • DOP: Danny Ruhlmann
  • Editor: Seth Lockwood
  • Music: Nylon Music
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