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Honda kicks off lawnmower campaign with work by Accelerator

Honda MPE has kicked off its spring-summer lawnmower marketing campaign with creative by Melbourne agency Accelerator.

Two TV ads have been created which will be supported with metro and regional online and print executions.

In the 30-second TV slot, a homeowner takes exception to a landscape gardener who tells him to build a large patio “so you’ll never have to mow again”.  In the 15-second slot, he reveals to his wife the savings he has made on Honda purchases.

https://www.youtube.com/watch?v=ZjGxNxOtNW4&list=UULzhDTVnMwXQORCFmcctfmw

The campaign retains the established ‘Love my Honda’ theme and ‘brand evangelist’ characters.

Accelerator joint managing director Phil Huzzard said:  “Both the Honda team and ours really enjoyed working on this campaign, and I think it shows. We’ve developed some ads together that are funny and engaging and that will continue to build a strong emotional engagement and empathy with the brand.”

Honda MPE director Robert Toscano said: “We think the work Accelerator has done for the campaign is exactly right. It’s fun and accessible with strong retail energy.”

 

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