Honda shines with W+K

Honda is continuing to justify its reputation as a brand that creates exciting ads with the latest effort, Let It Shine, from Wieden + Kennedy Amsterdam.  

It features a bank of cars using their headlights to creat individual pixels. Previous Honda ads have included the classic 2003 ad Cog which was created by W+K London.

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025

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topics Advertising Honda Shine Weiden + Kennedy

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