Patrick and Daniel put the big into Big Pond

Tim Burrowes

April 9, 2009 4:52

Telstra’s Big Pond has called father and son duo Patrick and Daniel – stars of the much loved “Rabbits” advertisement – into action for a sixth time.

On this occasion the pair visit Australian landmarks including the Sunshine Coast’s Big Pineapple, Melbourne and Sydney’s Luna Park and Tamworth’s Big Golden Guitar.

The ad – part of an integrated campaign – is the work of agency BWM and was directed by John Polson.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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5 COMMENTS

Isaac 9 Apr 09

I’m not a fan of Telstra at the best of times, but I’ve never warmed to this series of ads or the father character. Does it glorify ignorance for those who identify too easily with Patrick?

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Anonymous 10 Apr 09

The words diminishing and returns spring to mind.

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anothermous 14 Apr 09

The real test of a good idea is how campaignable it is … this concept started to fade from the original… the follow ups have been so mediocre, it makes you wonder whether they fluked the first one

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Bart The big Hunter 16 Apr 09

The big yellow dinosaur in the ad, where is it?

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kirsten 23 Apr 09

i was wondering where abouts the dinosaur from the ad was located?

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