Telstra’s Big Pond has called father and son duo Patrick and Daniel – stars of the much loved “Rabbits” advertisement – into action for a sixth time.
On this occasion the pair visit Australian landmarks including the Sunshine Coast’s Big Pineapple, Melbourne and Sydney’s Luna Park and Tamworth’s Big Golden Guitar.
The ad – part of an integrated campaign – is the work of agency BWM and was directed by John Polson.
In a reference to the original “rabbits” ad where, after being misinformed by his dad, Daniel excitedly tells his class how the great Wall of China was built to keep the rabbits out, he’s under the wrong impression again. This time, he’s under the impression that Australia’s Big Koala, Big Lobster and Big Chook were all designed by Sir Francis Big.
The original rabbits ad, featured below, was named “Australia’s favourite ad” by the Nine Network’s ’20 to 1′ program in 2006. Telstra has also been developing a film script around the characters.