Honey Birdette sees 13th ad banned in 28th Ad Standards ruling
Lingerie brand Honey Birdette has encountered its 28th Ad Standards ruling and seen its 13th banned ad since Ad Standards launched in 1998.
The ad in question features a women in a white bra with her nipples exposed as she looks into a mirror exposing her buttocks. (Image below possibly NSFW)

The Honey Birdette ad which has been banned
At least they are consistent !!!!
Mi sheila commented on this pic last weekend while we were walking through the shops.
I gave a disapproving ‘Mmmm’ …..but didn’t really mean it 😉
Works on blokes like me, I’ll buy up big for the missus!
I would really like to see them produce equivalent advertising with male models, in similar poses and sexualised underwear, and display it prominently in malls. I imagine there would be even greater outrage and discomfort.
In my view their advertising is soft porn and should simply face the same restrictions that other pornography does.
There would be no outrage. Nobody cares about men in their underwear!
Back to your box, Anon!
I wouldn’t be happy for my children to be exposed to this. Adults fine.