Hook Creative Studio tapped by Akambo Financial Group for creative and media duties

In an effort to advance into the wealth management industry, Akambo Financial Group has tapped Hook Creative Studio for all creative and media tasks.

Under Hook’s guidance, Akambo Financial Group will enhance its brand presence and deliver impactful messaging across various media channels. Hook will provide creative services and media expertise to ensure the brand’s identity resonates with its target audience, in order to drive engagement and foster brand loyalty.

“We are thrilled to partner with Akambo Financial Group to elevate their brand presence and deliver compelling messaging that captures the essence of their values and offerings,” said Pat Langton, co-founder and chief creative guy at Hook.

“Our team is committed to pushing creative boundaries and delivering innovative solutions that drive success.”

Akambo Financial Group’s CEO, Joe Akiki, said the brand is “dedicated to providing exceptional financial services to [its] clients”, and Hook was the perfect partner to do so.

“Partnering with Hook Creative Studio allows us to enhance our brand identity and effectively communicate our value proposition to our target audience,” Akiki explained.

Akambo Financial Group is also a sponsor of the Melbourne Football Club, underscoring its dedication to fostering community engagement and increasing its brand awareness. Hook created a short partnership film for the announcement.

Since launching in January, Hook has shared work for its foundational client Wine Wolf, and recently merged Victorian racing club Southside Racing.

Describing itself as being formed “to make creative things that people actually want to engage with”, the creative studio believes the industry and audiences have changed, so agencies also have to change too. It consolidates production with the typical creative agency model, as Langton believes “video is now what clients want”.

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Lauren McNamara

Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.

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topics Akambo Akambo FInancial group Hook Hook Creative Studio Joe Akiki Melbourne FC partnership Pat Langton

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