‘Too many marketers are applying a one-size-fits-all approach’: TrinityP3 reveals inaugural ‘The State of the Pitch’ report

Australian marketers, or their procurement teams, are asking too much of agencies in pitches, according to new research by marketing management and pitch consultancy TrinityP3.

The inaugural report, ‘The State of Pitch’, saw TrinityP3 survey agencies for their views of 77 pitches over six months, run across 28 industry categories. The pitches had agency fees ranging from $50,000 to $10 million, and overall represented half of the pitches run across Australia and New Zealand for the period.

“The key thing that stood out to us in doing this inaugural ‘State of the Pitch’ survey is that many marketers are boiling the ocean in their search for the right agency,” said Darren Woolley, CEO of TrinityP3.