Hoopla stays silent on reader donations and ad income despite promise of ‘transparency’

hoopla logoSix months after The Hoopla’s founder Wendy Harmer claimed she would perform the “industry first” of disclosing advertising revenue and reader donations, the  website is yet to do so.

Harmer made the claim in November last year, as part of a fund-raising drive for the site, which targets middle aged women.

At the time she said in an announcement: “This may well be an industry first – there are not many companies that are prepared to discuss their finances but we think our supporters deserve transparency as they are directly contributing to our quality independent journalism.”

At the time, a spokesman for The Hoopla said this information would include advertising income, reader donations and what it pays its journalists and writers.

In early April, The Hoopla’s PR agency told Mumbrella the information would be released “in the next few weeks”.  But so far, nothing has yet been made available.

After being told Mumbrella planned to write a story today, Jane Waterhouse director of publishing, said via email: “This is going up today!  Sorry, just been mad in here.”

At the time of posting, no disclosure had yet been made.


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