Hooroo hunts for best kept travel secrets in Facebook campaign
Qantas-backed social media travel site Hooroo has launched a Facebook campaign to find the off-the-beaten-track travel secrets of Australians.
A panel of travel and lifestyle experts will shortlist the entries, with the top 40 being put to the public vote during phase two of the campaign, from 13 – 28 November.
The final phase will reveal Australia’s top five ‘Secret Spots’ in January next year.
The top five winners will feature in a national Hooroo PR campaign and receive travel prizes up to the value of $14,500.
Not the most interactive campaign, should be interesting to see what the #1 destination is!
I really like what these guys are doing in travel. its nice to see someone doing something in Pinterst locally in travel besides the Tourism Authorities and they are doing a good job on sucking me in with their FB posts rather than ‘like this if you want a holiday’.
heard they broke up with Ogilvy following departure of all the creatives from the agency. who are they using on creative now for this campaign ?