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Host/Havas, M&C Saatchi, Dentsu Creative and others join Cannes Lions shortlists

The latest installment of shortlists has been revealed ahead of the Cannes Lion 2022 has highlighted work created by a number of agencies in Australia and New Zealand.

Joining last week’s nominated categories, the festival has revealed the contenders in the Health categories: health and wellness and pharma, as well as the classic categories, including radio and audio, print and publishing and outdoor, with the shortlist for film due at the end of the week.

Several local agencies were recognised across the nominated categories, with the radio and audio shortlist containing four Australian campaigns, including three nominations for Host Havas Sydney.

  • Crime Interrupted: Host Havas Sydney for the Australian Federal Police (nominated in the not-for-profit sector and for innovation in radio and audio -> branded content -> podcasts)
  • Aussies get Alexa, because Alexa gets Aussies: Host Havas Sydney and One Green Bean (nominated for innovation in the radio and audio voice activation)
  • The Cold Campaign: Wunderman Thompson Perth for Anglicare WA (nominated in the not-for-profit sector)
  • Land Shanties: Deloitte Digital Melbourne for Suzuki Automotive (nominated for excellence in radio and audio for script)

Commenting on the nominations for Host/Havas, executive creative director Jon Austin said:

“It’s always fantastic having work recognised at an event like Cannes, where the benchmark is so world-class. But what’s even more exciting about our nominations this year are that they continue to validate our creative philosophy that, whether it’s a true-crime podcast for the AFP or a true-blue Aussie makeover for Alexa, entertainment beats interruption. I couldn’t be more proud of the brilliant brains in our agency, our broader Havas Village, and our fantastic client partners for creating such effective and entertaining work. Big congrats to all the other shortlisted agencies too!”

Of Wunderman Thompson’s nomination, national chief creative officer João Braga said: “Once the team came across the phenomenon of temperature contagion, we knew we had a powerful tool to cut through a very cluttered space and create real empathy with our audience. A great little piece of innovation that has helped a number of West Australians not only survive another winter but transition to stable accommodation, work and study.”

While there was no Australian work nominated for the classic outdoor and print and publishing categories, New Zealand’s VMLY&R Wellington did score a nomination for its work for not-for-profit Lazy Sneakers, with three posters nominated in the category.

In the health and wellness category, dentsu Creative Sydney’s ‘Disease Dilemma’ campaign for the Garvan Institute of Medical Research scored four nominations in the fundraising and advocacy subcategory: film craft: use of music/ design, film craft: cinematography, integrated campaign, and product innovation.

M&C Saatchi Sydney’s Thrive by Five for The Minderoo Foundation was also included on the list, nominated in the non-profit/foundation-led education and awareness subcategory for its use of social. Rounding out the nominations for the ANZ contingent was Special Auckland’s ‘David’s Unusables’, for the Motor Neurone Disease Association NZ.

Commenting on M&C Saatchi’s nomination, M&C Saatchi Group CCO, Cam Blackley, said: “It’s a great recognition for a piece of work that will improve the lives of future generations around the world.”

These shortlisted Australian agencies join Leo Burnett Sydney, nominated in the Innovation shortlist for its One House to Save Many campaigns for Suncorp.

Mumbrella has reached out to the shortlisted agencies for comment.

Edit 11:20am 21 June: The winners for these shortlisted categories have now been announced, with Dentsu Creative taking away a Bronze Lion in the fundraising and advocacy subcategory of the health and wellness awards for ‘Disease Dilemmas’, while Special Auckland scored the Gold Lion for ‘David’s Unusables’.

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