Pernod Ricard renews Electric Collective’s PR account for another 2 years
The beverage company Pernod Ricard has renewed Electric Collectives account for another two years as its PR agency, working across their spirits, wine, and champagne portfolios.
In the last two years of the partnership, the agency has worked on Pernod Ricard’s projects including The Glenlivet and Chivas Regal.
Recent projects have included The Glenlivet ANZ’s campaign launch with Academy Award winner, Anna Paquin, the world’s first edible cocktail launch with The Glenlivet and Mary’s Underground and Chivas Regal’s collaboration with fashion house Balmain.
The re-appointment of Pernod Ricard follows a string of new clients and projects for Electric Collective, including Maurice Terzini’s The Bar at InterContinental Sydney Double Bay, Semi Permanent’s Sydney Festival 2022, food and culture festival Revel Byron Bay, and Gucci x Adidas activation.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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