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Host/Havas wins Oroton’s creative account

Havas’ advertising agency Host/Havas has won the creative account for high-end fashion retailer Oroton.

The creative agency has been tasked with helping the brand transform the business and grow its strategy and vision.

Host/Havas has won the account from TBWA/Sydney

In 2016 TBWA Sydney won the creative account for Oroton when the brand initially flagged it wanted to shift its perception and make it more attractive to younger audiences.

David Kesby, CEO at Oroton, said in a statement: “A major part of the transformation will be in digital, both in developing a world class user experience, capitalising on data to drive smart CRM, and, later expanding our omni-channel experience internationally.

“We’re thrilled to have Host/Havas on board to help us transform our business and make it a reality.”

Laura Aldington, CEO, Host/Havas, added: “Oroton is an iconic brand in Australia and we’re delighted to partner them on the next phase of their transformation.

“We will be working with multiple stakeholders across the business with the aim of reshaping how consumers see them today and into the future – an exciting challenge which we hope will have a significant impact on the Australian retail landscape.”

The win comes one month after the agency scored the creative account for the National Heart Foundation.

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