Ten’s Sunday night struggles continue as it secures just 9.1% of the audience

Ten has once again been beaten by the ABC on Sunday night, getting just a 9.1% audience share behind the national broadcaster’s 15.6%.

Its highly publicised Game of Games had 416,000 metro viewers, down from its premiere of 536,000 last week, while The Project – which was banking on yet another chat with The Bachelor’s Nick ‘Honey Badger’ Cummins – had 355,000, which climbed to 592,000 in the second half hour. 

Ten’s Game of Games has been struggling to live up to expectations

This was down on last week’s 620,000 for the 7pm slot, which also featured an ‘exclusive’ interview with Cummins.

Ten’s prime-time offering was well behind its rivals, with The Block on Nine securing 1.155m at 7:00pm – up from last week’s 1.139m.

The Block also topped the key advertising demographics of 16 to 39s, 18 to 49s and 25 to 54s.

Over on Seven, the new All Together Now slipped from last week’s premiere of 813,000 to 745,000.

ABC’s Joanna Lumley’s Silk Road Adventure, which began just after 7:30pm, had 662,000.

In the current affairs battle, Nine’s 60 Minutes at 8:30pm had 699,000, while Seven’s Sunday Night at 8:15pm had 603,000.

Ten aired long-running American drama NCIS at 9pm after Game of Games, which had 311,000 metro viewers.

The most-watched show across the multi-channels was the movie Die Hard on 7Mate, with 172,000.

This helped 7Mate become the most-watched multi-channel for the night, with 4.0% audience share, however this was not enough to get the Seven Network across the line to a win.

Seven’s primary channel had 19.9% of the audience and the network finished on 29.1%.

Neither could beat Nine, which had a 23.1% primary channel share and 31.6% on a network basis.

ABC was in third with 15.6% for its primary channel and 19.9% for the network, leaving Ten to linger in fourth with 9.1% and 13.8% for the network.

SBS’ primary channel had 3.8% and the network finished on 5.7%.


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