Host launches in Singapore as first step towards Pacific network

Host Singapore: From left, new regional COO Ward, MD Gibson and regional CEO Freedman

Sydney-based creative agency Host today announced the opening of its Singapore operation as the first step to creating a pan-Pacific micro network with further offices in Shanghai and San Francisco.

The Havas-aligned network will remain headquartered in Australia, with current CEO Anthony Freedman becoming regional CEO. He plans to remain based in Sydney but spend about 50% of his time on Singapore business.

Susie Shaw, previously Host’s Sydney MD has become CEO. Laura Aldington, Host’s former head of account management, will be rejoining Host Sydney as MD after two years in New York at Anomaly.

The opening of Host Singapore comes a year and a half after Havas bought 51% of Host along with sister PR agency One Green Bean, which Freedman will also continue to oversee.

Host’s chief strategy officer Olly Taylor becomes regional chief strategy officer.

Host Singapore will be headed by Dan Gibson, previously MD at Ogilvy Singapore. Before that he worked at 180 Amsterdam and BBH London.

Also joining the company as regional chief operating officer is Paul Ward, who spent 10 years at BBH London before working for the same agency in India and Singapore.

Mumbrella understands that a further, less senior, member of staff from Host Sydney will also be moving to the Singapore operation.

Freedman said: “We believe we can build a unique Pan-Pacific business, spanning the world’s biggest economy in the US, across the region to the world’s fastest growing economy in China.

“Our vision is for a true micro-network of hub offices, fluid and inter-connected in San Francisco, Sydney, Singapore and Shanghai, providing a regional presence across North America, Australasia, South East Asia and Greater China.”

Host’s foundation clients in Singapore include The Coca-Cola Company and Tourism WA.

Freedman is also chairman of The Communications Council.


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