Hot Wheels puts its toy cars on the menu of hatted restaurants in Melbourne to reward well-behaved children

March 4, 2020 9:42

In an effort to encourage parents to move away from rewarding good behaviour in restaurants with screen time, Hot Wheels is putting its toys ‘On the Menu’ of three of Melbourne’s hatted restaurants.

The campaign was devised by Thinkerbell.

A $3.50 Hot Wheels car will appear at the bottom of a children’s degustation menu created by chef Charlie Carrington of Atlas Dining for two weeks. After that the initiative will move to Tulum on a menu devised by Coskun Uysal and then Guy Stanaway’s Rare Hare of Jackalope Hotel.

The participating children will also be provided with a placemat designed by Kat Chadwick which features a race track.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Ben Couzens Charlie Carrington Coskun Uysal Guy Stanaway Hot Wheels Jacinta Whitehead Jocelyn Brewer Mattel Thinkerbell

3 COMMENTS

I dunno 4 Mar 20

Excuse me Sir, would you like “Vrrrooooom Vrrroommmm” with your entree?

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Uncle Drew 5 Mar 20

Very cool idea and execution, I really like the thought behind it. I can remember going to restaurants as a kid armed with a book…
the only downside might be when a coordinated 3 year old drills your Riedel glass with a Hot Wheels car…

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Regan Kerr 5 Mar 20

This is really cool and interesting. Hope it works for them.

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