Hotel chain invites guests to Steal Banksy
Art Series Hotels is to challenge guests to steal a genuine Banksy artwork in a promotion created by Naked Communications.
The Steal Banksy challenge will see consumers attempt to get their hands on a signed print of the subversive British graffiti artist’s No Ball Games.
The picture – which the brand values at $15,000 – will be on display at an Art Series hotel. If a guest removes the picture without being spotted they will be allowed to keep it, but if they get caught in the act, it goes back on the wall.
The project is being promoted as “Stay the night. Steal the art.”
Art Series has three art themed boutique hotels in Melbourne.
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What a wonderful campaign, imaginative, exciting and gets people involved with the brand in a fun ‘viral’ way. Well done Naked.
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nice – a bit like this http://popsop.com/50139
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Promoting stealing art. Well done Naked. NOT. Pretty fucked up if you ask me.
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Amazing innovative way to highlight the major issue & history of hotel theft – yes agreed, it’ll be the start of something big…let’s hope their security is top notch!
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Great brand fit, nicely done.
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A simple idea, on brand, on target. Awesome.
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Having stayed at the Art Series hotels, I think this is bang on brand and a really nifty idea. Its also on brand with Banksy. Its cheeky, irreverent, ‘art for the people’ kind of approach is really appealing. I’d give it a go.
Am I encouraged to head down to my local Travelodge and nick their generic Ken Done print off the wall because of this campaign? As it happens, no.
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“If a guest removes the picture without being spotted he gets to keep the picture” Doesn’t that apply to all pictures in all hotels?
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Check out the Terms & Conditions:
http://www.artserieshotels.com.....itions.pdf
I like this one:
13. No other Art Series Hotels artwork are included in the promotion. If an Olsen, Cullen or Blackman is stolen it will be reported to the Police.
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I love this idea… But, I’m curious how do you stop an entire hotel full of people all spending the night trying to steal the same painting, from spotting each others attempts all night long? Or do fellow guests spotting each other not count as being ‘spotted’?
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Like a lot. and we are talking about it. winning.
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I’ll donate another Banksy [postcard] to whoever clears out the soap, minibar, towels, bed linen and light fittings AND sets the fire alarm off on their way out.
Putting theft in guests minds is a cool idea.
If CBA were as social as they said they would organise a “Rob a Commonwealth Bank like in Heat and keep the cash and the guns”
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Peter Rush. Thank you for the satisfying belly laugh!
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This is great piece of work all round, nice one.
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So if you nick the bathrobes and towels, and they don’t see you, do you get to keep them??
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Client question:
It gets stolen on day two of a 60 day promotional period – what happens next?
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Imagine how awesome it would be and award winning – if someone at the hotel actually gets seriously hurt !! – of course, no Christmas drunk would be brave enough to take on the dare ….. oh it’s just so fab !! NOT
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I LOVE BANKSY!!!!!
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Brilliant – no one knows who Banksy is so no exorbitant talent fees!
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Simple.. 4 am hit the fire alarm… steal the painting.
job done.
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Love it, would love to see the various ways people try to get it out. 4am vigilance!
Also $15k for a signed print. Ouch! Ebaying that bad boy if I win
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oh that is brilliant – the bedlam this will cause alone will get some great press!
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Who brought the ball because this thread is ready for a lovely game of soccer.
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Nice one rushy.
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Hmm yeah, what happens if it gets stolen on day 2? End of campaign? Or strategically placed to not be able to be won until the last day??
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Hi anon. Don’t worry sure they have thought it through.
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AMAZING IDEA, LOVE IT & LOVE BANKSY. GREAT JOB GUYS
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Banksy Robbery … count us in!
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Even smarter – you don’t know which of the 3 Art Series hotels it’s in. I’m sure there will be a few triple bookings for people attempting to search for it. Clever. I would love to see what the spike in bookings is over the 60 day period.
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THIS is why Naked are on top of their game. Bloody unreal.
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It would be awesome to find your room is near the painting. How much of a good nights sleep would you get? Drunks at 4 am. Fire alarms etc. Sounds like a nightmare.
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Just do what the real crims do – pay people off. If it’s worth 15k you should easily come out ahead.
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Keep this to yourselves, but if you apply gentle pressure to your 5th verterbrae whilst chanting “oam shanti shri oam” you will become invisible to others. Just front up and take the picture. But remember to take your clothes off ’cause they stay visible.
Go for it.
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Can you put my name on a can? I’ve looked everywhere for one.
I luv Coke.
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much better than sending goldfish to people
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Great fit for the brand with a brilliant offer/prize – Qantas take note, offers need to have more than perceived value – e.g. ditch the PJs and offer free 1st class/business class flight
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Typical Aussies. Promoting stealing…
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Naked are fucking rocking and rolling. Nice one mofo’s.
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Art serving commerce serving art serving commerce
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Better fun. . . if the punters had to redraw the Banksy image on a hotel wall before being spotted. Ha Ha.
Ask me first next time!
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Banksy fucking wanksy I say !
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