Art Series Hotels is to challenge guests to steal a genuine Banksy artwork in a promotion created by Naked Communications.
The Steal Banksy challenge will see consumers attempt to get their hands on a signed print of the subversive British graffiti artist’s No Ball Games.
The picture – which the brand values at $15,000 – will be on display at an Art Series hotel. If a guest removes the picture without being spotted they will be allowed to keep it, but if they get caught in the act, it goes back on the wall.
The project is being promoted as “Stay the night. Steal the art.”
Art Series has three art themed boutique hotels in Melbourne.