Fairfax Media upgrades online metro mastheads

Fairfax Media has upgraded its online metro titles’ mastheads.

Effective from mid-December,,, and will see new features added and the sites revamped to make them easier to use.

Users will be able to access ‘member’s only’ content, features and services with Fairfax, and access data to offer more relevant advertising to clients.

Jane Huxley, Fairfax Metro Media’s digital publisher said: “This is part of the ongoing execution of our strategy. Aggregating audiences around independent quality journalism, understanding what those audiences want, and then delivering on those needs, not only to them, but to our advertisers.”

“Data is a vitally important part of our business,” Huxley added. “While we’ve been collecting data for some time via user registration, the new content and features we’re offering will encourage more of our audience to log in and as a result our database will be substantially broadened.”

From mid-December Fairfax Metro will begin the first features and functionality including: My News; My Clippings; My Comments; Account Details, Control Settings.

Huxley said: “We’re leading the way in the Australian online news publishing arena with this development, providing our audiences with an unprecedented degree of flexibility in their consumption of news and other content.”


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