Hotel search engine and price aggregator HotelsCombined has appointed Banjo Advertising and Match Media to lead its creative and media work following a three-month competitive search. The company also launches a TV ad campaign this week.
Australian-owned and operated HotelsCombined, the world’s leading hotel search engine and price aggregator, is stepping out of the shadows as Australia’s best-kept secret launching an ambitious nationwide TV ad campaign this week.
The launch follows a three-month competitive search with Banjo Advertising and Match Media selected to help create and distribute the company’s largest marketing initiative to date.
“HotelsCombined is a brilliant product. We were thrilled to have been appointed to the business,” said Banjo Advertising managing partner Andrew Varasdi.
Match Media director James Simmons added: “We are delighted to be working with HotelsCombined – they are ambitious and forward thinking with aggressive targets that we are looking forward to helping them achieve. They are an Australian, independently owned company, taking on the large global multinational sites and we are looking forward to helping them on their journey.”
The campaign showcases HotelsCombined as the best one-site option for hotel deals both in Australia and abroad.
One of the nation’s most successful businesses, HotelsCombined has flown under the radar in terms of brand awareness but is now eager to step into the spotlight. To that end, the price comparison site has also engaged the services of Sydney-based Access PR to assist with the creation of a media relations program. One of Australia’s most successful PR agencies, Access PR will work closely with HotelsCombined to establish its brand messaging through online, print and broadcast channels.
HotelsCombined has partnered with major international travel organisations including Ryanair, Skyscanner and the official site of Abu Dhabi. HotelsCombined exceeds 17 million users a month, is offered in 29 different languages and is available in more than 220 countries.
“We’ve worked hard to become the best hotel comparison service and it’s time to promote our product to the world,” said HotelsCombined co-founder and director Yury Shar.
“After a careful search, we were happy to partner with Banjo Advertising and Match Media. Both agencies bring on board innovative, results-driven thinking supported by a wealth of experience within the industry. And with the award-winning Access PR in our corner as well, the sky’s the limit for what HotelsCombined can achieve going forward into 2013.”
Source: HotelsCombined press release