HotelsCombined partners with Richard Marx in nostalgia-driven customer campaign

Accomodation website HotelsCombined has teamed its mascot, Max the bear, with American soft-rock artist Richard Marx in its new campaign which features Marx’s three decades old hit song, ‘Right Here Waiting’.

The videos feature Max explaining the HotelsCombined comparison process but he reassures consumers if they choose to browse other websites, he and Marx will be “right here waiting.”


Created by Che Proximity, the videos were filmed when Marx visited Australia last month.

The video introduces Marx with Max the bear whispering ‘Richard Marx.’

Marx said he was proud to work with HotelsCombined.

“The shoot was enormous fun, and the first time I’ve performed at a piano with a mascot like Max to deliver humour.” Marx said.

Chris Rivett, head of marketing Australia and New Zealand at HotelsCombined, said the campaign aimed to communicate the simple booking process available on the website.

“We had been saying for some time that the best hotel deals were ‘right here waiting for you’ so the Max-Marx partnership was perfect to demonstrate what our brand does best.

“We want Australians to know who HotelsCombined is, and that we’re right here waiting to help them get the best deal on their hotel,” Rivett said.

The campaign will run across subscription and free-to-air television as well as social media and Youtube.


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