Hotwire becomes communications agency of record for tech platform Pluralsight

Technology skills education platform, Pluralsight, has appointed Hotwire to support its communications strategy in Australia as it looks to grow its presence in the country.

Hotwire will be initially responsible for raising Pluralsight’s brand awareness and media engagement.

The appointment followed a competitive pitch process.

Pluralsight is looking to expand to Australia

Pluralsight vice president of communications, DJ Anderson, said: “Pluralsight is committed to democratising technology skills around the world. To meet the needs of the evolving and increasingly complex tech landscape globally, Pluralsight is expanding to reach new markets and Australia is our next port of call.

“Selecting Hotwire to be Pluralsight’s agency of record for the region was a no-brainer as we sought a strategic partner to amplify the brand through holistic thought leadership content and strong media relations.”

Mylan Vu, managing director at Hotwire Australia, added: “Pluralsight is one of the few organisations offering solutions that can help organisations identify and solve their tech skills gaps today, as well as minimise these gaps as their tech needs change and grow over time.

“Skills and talent are frequently topping the list of business priorities for tech businesses and industry innovators, so we’re proud to be partnering with Pluralsight as they tackle this industry challenge head-on, with the needs of IT leaders and CIOs driving their business strategy.”

Last year, Hotwire absorbed fellow Enero comms agency Precinct.

In November, the agency hired Caroline La Rose and Krissie Vitasa as program directors.


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