Hotwire launches global energy, environment and sustainability practice
Public relations agency Hotwire has launched a global energy, environment and sustainability practice to tackle the increased demand from the energy sector for integrated communications.
The global energy team will provide offerings including strategic communications, PR, brand, design, social and public affairs and messaging.
The Australian division will be run by country manager, Mylan Vu.
Andy West, chief development officer, said in a statement: “The emergence of new technologies is disrupting this sector. However, the barriers to moving to more sustainable energy grids and business models remain high because of complex regulation, investor uncertainty and shifting political landscapes.
“We can help any business create cut through in an increasingly noisy category and support them by raising awareness; demonstrating benefits; and ultimately in driving adoption and sales.”
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