F.Y.I.

Hotwire promotes Alex MacLaverty to COO and president

Public relations agency Hotwire has promoted former group MD Alex MacLaverty to COO and president of EMEA and ANZ.

MacLaverty has already begun her duties in the newly created role and will be based out of the UK.

MacLaverty will report into group CEO Barbara Bates

MacLaverty said in a statement: “Hotwire is constantly evolving and I am really excited to take on my new responsibilities as we enter the next phase of our development.

“We have some big, bold plans for the business and to achieve them we need the best people and technology at our fingertips as well as providing a seamless and world-class experience for everyone that works with or for us.”

Barbara Bates, group CEO of Hotwire, said: “The next three years are going to be pivotal for Hotwire as we seek to expand our reach even further in terms of our offering, client base and operations. It is essential for us to be intelligent and strategic about the way we achieve this growth, and Alex’s strong vision for the business and proven leadership skills, combined with her experience and expertise in driving our performance above and beyond will be critical in achieving our goals.”

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