Hotwire wins Hostelworld’s global PR account
Hotwire has won the global PR account for hostel-booking platform, Hostelworld.
The appointment will see Hotwire in the US, UK and Australia raise the company’s profile and position the brand as a top travel choice.
Hostelworld is an online hostel-booking platform
Hotwire will provide influencer relations, content creation, thought leadership and crisis communications for Hostelworld.
Marek Mossakowski, global head of brand at Hostelworld, said in a statement: “Hotwire impressed us with their sharp, focused direction building on our already powerful brand proposition of Meet The World. It is very hard sourcing global talent across multiple markets. We believe this is one of Hotwire’s key strengths and are very excited to be working with them.”
Emma Hazan, global head of consumer at Hotwire, added: “We pride ourselves on working with innovative brands. Hostelworld isn’t just the market leader – it is a brand that is constantly looking at new ways to stand out. We will be working closely with the Hostelworld team globally on fresh, integrated campaigns that take their brand proposition to an even wider audience – demonstrating that hostels offer amazing opportunities for all types of travellers that want both quality accommodation and great experiences.”
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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