Hotwire wins sales software company Seismic

Public relations agency Hotwire has won the account for software company Seismic, following a competitive pitch process.

Hotwire will assist the sales software business with its launch into the Australian market, it’s current clients include Hewlett-Packard Enterprise, Experian and Deutsche Bank.

“Intelligent, future-facing marketers plough money into where they will see value, and where they know they can demonstrate value upwards to their C-suite. First it was CRM, then it was marketing automation, and now we are entering a new frontier: sales enablement. That’s what we’re bringing to the market here, and we need a company who can partner with us to bring that message across,” Andy Pattinson, managing director at Seismic said.

Mylan Vu, country manager at Hotwire Australia, added: “With its unique take on the relationship between sales and marketing, using state-of-the-art technology to enhance the capabilities of sales teams, Seismic is offering a product that is truly borderless, agnostic, and of high value to individual employees and their companies.”


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