How awards really work

Do you want to know the truth about awards organisers?

We lie about the entry deadline.

Everywhere I’ve worked that has organised an awards, the week before the deadline is characterised by one thing: phone calls from people asking for an extension. We plan for it all along, and include it in the schedule from the start.

So I’m going to let you into a secret. You know we’ve announced the deadline for the Mumbrella Awards is this Friday?

At some point during the week, probably on Thursday, we’ll announce a last minute extension until 9am on Monday. By popular demand. And then that’ll get extended to 5pm.

So you’ve still got a little time.

As you’ll have hopefully already noticed, we’ve tried to create the awards in such a way that everybody should be able to put themselves forward for something.

We’ve got awards for bravery, for innovation, for insight and for company culture.

Surely you don’t work somewhere that’s done nothing that’s brave, innovative or insightful? And if you haven’t got a company culture to boast about, what on earth are are you doing working there?

Here’s the full list of categories:

  • Mumbrella Award for Bravery
  • Mumbrella Award for Culture
  • Mumbrella Award for Insight
  • Mumbrella Award for Innovation
  • Mumbrella Award for Data
  • Creative agency of the year
  • PR agency of the year
  • Media agency of the year
  • Specialist agency of the year
  • Marketing team of the year
  • Sales team of the year
  • Media brand of the year
  • Ad campaign of the year
  • TV ad for the year
  • Encore production house of the year

You can find all the details through this link.

I hope you enter.

Tim Burrowes – Mumbrella



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