How Bohemia CEO Paul Hutchison plans to avoid ‘efficiency of process now trumping human expertise and intuition’

Kalila Welch

February 9, 2023 8:00

Six months after the appointment of its new CEO, Bohemia has tonight unveiled a new brand positioning, “handcrafted memorable media”.

CEO Paul Hutchison arrived at the M&C Saatchi Group media agency in November, having left the top job at Wavemaker in the UK to take on the role vacated by Bohemia co-founder Brett Dawson after he took on a global role with the group.

Hutchison

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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How Bohemia CEO Paul Hutchison plans to avoid ‘efficiency of process now trumping human expertise and intuition’

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