How brands can continue to score with women’s sports fans following the World Cup
As more people have shown their support for female sports, brands have taken note, tapping into the excitement as the Women’s World Cup drew record eyes and ad sales. New VisualGPS research from Getty Images and iStock proves that brands can continue to ride the momentum, by showcasing their recognition and support of women’s sports in the years ahead.
This FIFA Women’s World Cup has truly been spectacular. With 32 countries represented in the largest Women’s World Cup ever, audiences have witnessed some of the best and brightest talent in world football.
Photo by Bradley Kanaris/Getty Images
The Women’s World Cup also brought a tune of equality into Australian sport that seemed impossible a few years ago. The Matildas’ victory against France was the largest televised sporting event in a decade, reeling in an audience of 4.17 million – while viewership of women’s sport more broadly has increased by 36 percent in 12 months, according to Foxtest.
