How viewer behaviour is changing the sports rights landscape
Wade Maris, EVP & Commercial Director, The Sporting News, explains why the horse may have already bolted when it comes to traditional media forms controlling how Australian consume sport.
Less than three months ago, I wrote a piece for Mumbrella discussing that, whilst the free-to-air networks raised some valid concerns around their lobbying of the Government for streaming rights to be included under the anti-siphoning laws, there are a lot of other areas that needed to be addressed outside of straight protection and inclusion of streaming under the anti-siphoning laws.
In the world of sports and media, three months is a long time.
Since this piece was published, many of the local major broadcasters and media owners have made cuts and redundancies in what is a challenging and evolving media landscape.
