The sports anti-siphoning model is under pressure and global sports codes show us why
Wade Maris, EVP and commercial director of The Sporting News, explain why we must look overseas to see the dangers in our own backyard.
There has been considerable talk in the media recently around how the anti-siphoning laws need to change, to keep pace with the way consumers are watching sport, that is, via the internet versus an aerial.
Whilst the commercial free-to-air (FTA) networks are raising a valid point around viewing habits and cord cutting, and that IPTV should also fall under the protected list of sports, it’s a complex issue with a lot to unpack.
Firstly, who decides what sports and events make up this list?
For instance, the T20 cricket World Cup is about to start and will be broadcast exclusively via Amazon Prime Video.
