How Crispin Porter + Bogusky made pizza fun

If I appear to be a big fan of Crispin Porter + Bogusky’s work, it’s because I am.

From a clever retail campaign for US chain Old Navy, to Burger King’s Whopper Sacrifice Facebook campaign, it latest effort sees it attempting to turn Domino’s haters into converts by targeting three unsuspecting consumers in the US with localised and personalised ad campaigns.   

If it can convincingly demonstrate that it can convert the brand’s harshest critics, then it can convince just about anyone to pick up the phone and order a pizza from them.

It definitely tops Domino’s Australia’s recent series of videos featuring the “Taste Police”. And it sure beats the latest efforts from Eagle Boys with its ‘too bland to even be a turkey’ TV ad.

Camille Alarcon


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