How far can brands go with AI before they lose consumer trust?
Recent examples of AI being used to create models and creators have led everyday consumers to question whether they can believe anything they see any more. Sage Kelly, ADMA’s regulatory and policy manager, has researched consumer relationships with chatbots, and wonders whether the AI juice is worth the squeeze if you risk losing hard-won trust.
Mia Zelu is unreal
Mia Zelu has got a life most people would envy. Travelling the world with friends and family dressed in the latest fashions and snagging VIP seats at Wimbledon and heavyweight boxing matches.
But there’s a twist: it’s all made up. It’s not that she’s staged the photos to fool us like some creators before her – it’s that she doesn’t actually exist at all. Her entire existence is in bits – she’s an AI creation.
It was a revelation that left some of her 166,000 followers in bits too – wondering who they could actually trust.
OK, so it’s been mainly AI super perfect beautiful young females splashed across whatever, how about some AI super perfect handsome males for a change. Even it out a bit thanks.