‘How fireproof is your plan?’ asks NSW Rural Fire Service in lead up to bushfire season
The NSW Rural Fire Service has asked New South Wales residents how fireproof their bushfire plan is.
The television commercial encourages residents to think about more than just whether or not they are going to leave and prompts questions including, when do you leave, what do you take and where do you go?
Created by J Walter Thompson Sydney, the campaign dramatises a series of situations where bush fire plans haven’t gone the way they had intended to go with the aim of highlighting how important a detailed plan is.
