How Kirsty Muddle is making the single-brand holdco a local reality, even if that means taking creativity off its pedestal

Welcome to an audio-led edition of Unmade.

Today’s edition features an interview with Kirsty Muddle, boss of Dentsu Creative, the biggest holding company yet to move to a single brand model.

Below, there’s also an update on The Unmade Index, on a third down day.

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