How market research will ride the AI wave  

While Australia narrowly manoeuvred away from a recession in 2023, economic indicators have begun to take a positive turn. 

With a bolder, brighter economy and rapid technological advancement, Martin Filz – CEO, Pureprofile anticipates three market research progressions we might see this year. 

While Australia narrowly manoeuvred away from a recession in 2023, economic indicators have begun to take a positive turn.

Consumer confidence just hit a 20-month high thanks to cooling inflation and incoming tax cuts, and high levels of construction activity with a strong job market have helped South Australia’s economy come out on top. Consumers seem to be cautiously optimistic with spending patterns starting to catch up; RMIT University estimated that Swifties pumped over $558 million into the economy during the Australian leg of the Eras tour.  

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