Dr Mumbo How McDonald’s advertising descended from James Dean to Cat Douglas in two decades March 10, 2013 8:13 13 In the Nineties, McDonald’s Australia brought us James Dean: In the noughties,they brought us Inner Child: And now? They’ve got this: That’s progress for you. topics Advertising, McDonald's Share Tweet Share Comments: 13 Groucho 11 Mar 13 A demonstration of the inevitability of the product life cycle – as the intelligent and discerning consumer has moved on from McDonalds and the other purveyors of fat and sugar they have to appeal to an audience closer to the bottom of the barrel. As the standard of the offer declines so too does the standard of the advertising. There was a time when ,if you worked on McDonalds you would own up. Now it has become a guilty secret. Reply Mediaman 11 Mar 13 they shot in Toowoomba when it wasnt raining!!! Reply David Thomason 11 Mar 13 Thanks Mumbrella – you’ve reminded me of the tremendous pride felt by the great Paul Jones in conceiving this game-changing James Dean spot – and directed, as I recall, by the equally great David Denneen. Simply outstanding. Both deserve special places in the history of Australian advertising. Reply Macman 11 Mar 13 Bring back James Dean – beautiful production Reply Miller 11 Mar 13 Lets not forget McD’s got sued for the James Dean bit. Awesome idea and execution, only forgot they were unlawfully using someone else’s image. Reply ivan ardon 11 Mar 13 The james Dean was Paul Jones (may god rest his soul in peace) at his uncompromising, inspirational and trailblazing best. It was an original big ad. Reply Jeff 12 Mar 13 I have a crush on this reporter type girl. Reply memories 12 Mar 13 Dear David and Ivan, I think you’ll find the James Dean ‘Boulevard of Broken Dreams’ McDonald’s idea [and shot beautifully by David Deneen] was actually created by Ade Casey. And I think you’ll also find she originally created the idea for Wrigley’s [another DDB client]. Reply Rushdie 12 Mar 13 Betcha there’s a planner in the works. Reply David Thomason 12 Mar 13 Thanks, ‘memories’. I knew Ade well – she also did some great work for me at Tip Top. DDB produced fantastic work during that time (although I can imagine why Wrigleys didn’t go with this one) Reply memories 12 Mar 13 Thanks David. You’re right about Ade – a great talent. My previous comment had no other purpose than to ensure Ade is given appropriate recognition for work she created. No-one at DDB ever disputed Ade created the James Dean spot – not once, but twice!! Reply goodone 12 Mar 13 That James Dean spot is amazing. Reply Tom 13 Mar 13 Snore. Reply Comments are closed. ADVERTISEMENT Most Discussed 62 Comments ADMA faces calls for boycott for Trump “support” 39 Comments Facebook streaming numbers plummet 94% after Nielsen recalibration 28 Comments Don Smallgoods wants to feature Aussie ‘Dons’ in latest campaign 25 Comments How Facebook and Twitter have turned the Australian public into pirates 23 Comments Remember the time McDonald’s created the #DownUnderBigMac hashtag and nobody used it?