How much does it cost to get an NRL and AFL grand final TV advertising spot?
Two of the highest rating TV shows of the year go to air this weekend – the AFL grand final on Network Seven on Saturday and the NRL grand final on the Nine Network on Sunday.
Both matches will grab well over 2m viewers in the metro markets, although the actual number is a lot higher as the OzTam ratings system has no way of telling how many people are watching out of home – for example in pubs.
But how much will brands be expected to shell out for a spot in these highly prized matches?
The AFL on Seven and 7Mate manages to command a higher premium than its rival, with the ratecard price for a 30 second spot in the five metro markets $150,000.
It means the final will be something of a cash cow for Seven, given the game is a lot longer than NRL and has more natural breaks to crowbar in some extra ads.
For NRL brands have been forking out around $129,000 for the same 30 second five city metro spot on Nine and for the first time simulcast on its HD channel Gem.
For both codes agencies say they actually do not get much of a discount, with many of the spots already locked down by sponsors of the broadcasts and codes before the season even kicks off.
Last year the NRL match up grabbed a higher audience than the AFL, but according to analysts the AFL has consistently outrated its northern rival this season.
Added to that the lack of Sydney team in the NRL grand final and it could see the AFL topple its audience this year.
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