How Much Is It Worth?

Trams, buses. inside trains.

Interesting, thanks

what a great initiative, thanks Mumbrella

How much is a blimp like the beautiful dirigible that appliance online have.

Good article thanks Mumbrella.

How about:

taxis inside and out?
highest rating TV shows nationally ?
highest rated radio shows?
lift screens?

TV Spot in State of Origin

But how much do clients pay agencies for this stuff?

Shouldn’t this be titled “What does it cost?”.

Would not “worth” be a measurement of the results to the companies that spend this money for the placement?

I’d like to know how much it costs for 30 minutes of GEM at 3am for those crazy US religious programmes. If it’s reasonable I’ll start my own cult.

I’ll bet De Ruccii is paying nowhere near $20k for those sites. Presumably he’s a direct client and would have nailed down a good deal on unsold sites via good relationships, that’s what a majority of the industry is built on..

How about Mumbrella inventory across web and events?

Some of these are wildly inaccurate,

NineMSN/MSN homepage is $90K

Thanks for this.
More please!

Sources close to Appliances Online have told me that, all told, over $1 million has been spent on the blimp.

Good initiative, keep it going on an ongoing basis

This is an excellent initiative and it would be great if you could compare across capital and regional cities. Plus rates for TV across the board – FTA and Pay, morning, noon and night including 3am would be great!

How much for a Mumbrella EDM, and how does that stack up against Adnews/B&T?

I’d like to know how much it is to buy that ad space on BOM.gov.au. Very interested to know.

Excellent series of articles, cannot wait for more.

What did Lynchy pay to advertise his house for sale on the back page of The Spectator, that’s what I’d like to know? And did Nobby’s copy sell it?

You refer to how much the De Rucci ‘guy’ is paying for ‘his’ billboards, but the bigger question for me is…does he actually exist? Or did someone in marketing decide to find a stock photograph that looked a bit like a particularly haunting Steve Jobs?

Here’s the ‘Our Story’ section of their website…funny how little Mr De Rucci features in it…anyone else find it odd/phoney/bizarre…?

“We are committed to providing our customers with comfort yet contemporary bedroom furniture of the highest quality. Our team of experts are credited with inventing a healthy sleep system that encourages a better night’s sleep. De Rucci was established in 2004 and now boasts over 2000 showrooms Worldwide. Our first showroom in Australia was launched in 2011 in Alexandria NSW. De Rucci has now grown to seven stores in Sydney and two in Melbourne… with more on the way. With an in-depth understanding of interior design, our team of designers are passionate in combining contemporary European design with human engineering concepts to convert every bed into a master piece. De Rucci – Health Sleeping Systems.”

Good work Mumbrella, excellent initiative. Keep them coming!

Its interesting but a meaningless article really. Whilst Mumbrella would like to manage yield for all media nationally, rates across the board are set by supply and demand, nothing else. Also the “value” or “worth” of something is will change and is different for every client. How Much Is This Article Worth? $3.50